free masterclass

Create a Values-Based Culture with Ann Rhoades

past event: sign up below for a recording

How do you develop the kind of company culture that lets you soar above the competition?

It starts with leadership. As Ann Rhoades, former VP of People at Southwest and JetBlue and founder of People Ink, says:

“Leaders are the owners and creators of culture.”

During this masterclass, you’ll learn about The Built on Values® Culture System. Ann’s system has been used by thousands of leaders to transform workplace cultures for over 25 years.

  • Discover why you need a Values Blueprint®
  • Explore how to hire and retain A-players
  • Gain insights about values-based rewards, accountability, and branding.
  • Empower everyone from the frontline to the boardroom to understand and act on your company’s values.

Ann’s presentation is rich with real-world examples of people applying these concepts and getting great results.

Join us to learn how you can create the conditions for a flourishing culture built on values.


About Ann Rhoades

Ann Rhoades is a dynamic and visionary corporate executive with over 25 years of experience in a variety of service-based industries and is president of People Ink, her consulting company that helps organizations create unique workplace cultures based on values and performance.

She held the position of vice president of the people department for Southwest Airlines, executive vice president of team services for Promus Hotel Corporation and most recently, the executive vice president of people for JetBlue Airways.

Rhoades has a respected reputation in the industry for her creative approach to creating customer-centric cultures and is a popular speaker on the subject of customer service and how to build a strong high-performing culture. She has great passion for certain industries such as healthcare where she is making a great contribution to revitalizing the workforce and culture of our nation’s hospitals. She served on patient safety and quality task forces with the Texas Medical Institute of Technology involved in setting metrics used in pay-for-performance programs across the country.

Rhoades serves or has served on the board at the Regis Corporation, NexPhase Capital, the University of New Mexico Health Sciences Center, University of New Mexico Alumni Association Board, Safer New Mexico Now, New Mexico Appleseed, JetBlue Airways, P.F. Chang’s China Bistro, HireVue, Inc., Restoration Hardware, Brigham & Women’s Hospital Harvard Medical School Board, the University of New Mexico-Robert O Anderson School of Business National Advisory Board, Accion New Mexico, and Albuquerque Community Foundation. Rhoades has a Master of Business Administration degree in Management from the University of New Mexico and her book Built on Values was released in January 2011.

Get Ann’s book: Built on Values: Creating an Enviable Culture that Outperforms the Competition

Watch Ann’s TEDx talk: Creating organizational cultures based on values and performance

At Legacy of Significance, we help leaders live with purpose by providing personal and professional development. 

This masterclass is made possible by our Manager Development Course. The 6-month virtual program empowers frontline and mid-level managers to build high-performing teams, drive ROI, and excel as leaders.

Know others interested in building a value-based culture? Please invite them to join us!

Give Your Managers The Skills They Need to Succeed

Enrollment is now open for the Manager Development Course. This 6-month interactive online training for frontline and mid-level managers who want to excel as leaders.